Consider that people come from all over southern Brazil, Uruguay and Argentina to bask in the sunshine of Ilha de Santa Catarina's gorgeous beaches - with January-February holiday period being the absolute peak season. Further consider than Praia Mole (Mole Beach) has established a long standing reputation throughout the region as the "beach for beautiful people".
Take five 20-something-year-old guys, put them on Praia Mole for the day with an ice box full of beer, and arm them with a high quality digital camera with an 18x optimal zoom lens. And voíla:
Surprisingly enough, the soundtrack to the day was Lady Gaga's "Papa-Paparazzi"...
Oh and of course, we couldn't miss a great opportunity to get some locals Backing the Bid...
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